Balancing Panic and Planning

Monday March 16, 2020 Word of the day FOCUS

Balancing Panic and Planning

While everything around you may be in flux, you still need to run your business. FOCUS on what you do best and who you serve

Some things have changed significantly in the past 5 days. Some things have not changed.

There will be enough challenges to deal with, don’t borrow from the future, this is always true in business.


How do you balance panic and planning?

Go back to your goal for 2020, your strategy for the next 3 years, your big picture dreams. What has changed that impacts these today?

As a nation we will get through this, how and when is anybody’s guess right now. Manage your little piece of the world.


  • Clients / Customers Get a direct communication out to your regulars, today. Let them know of any change in hours, or delivery of services or products. Do not add to their fears with projections of the future if you do not have solid information to go on. Offer them support if you can, resources if appropriate, and hope for a brighter tomorrow in any way you can

  • Staff Same as clients, be sure you know who will be impacted by school closures and what they may need from you. Who has family they care for who may be in a high-risk group? Let them know you plans as they are right now for staying the course and business as close to normal as possible.

  • Vendors If they have not contacted you, contact them. Confirm the deliver of necessary items and discuss any payment arrangements that may need to be made due to uncertain revenue in the next month. Line up alternative vendors wherever possible

  • General Public Use the social media we are all watch way too much for good. Help bring comfort, resources, humor, peace to others in a way only you can. As a business leader, you are a community leader so lead.


  • Do not change your long-term goals. Adjust the day to day activities as needed based on the current demand for your products and resources available.

  • The daily and weekly planning most of you have already been doing, keep doing it. Now is not the time to be winging-it with your business.

  • Make intentional, ‘above the line’,