The only person who would say running a small business is easy, has never run a small business.  In most small, family owned businesses, the owner works more and earns less money than anyone else on the team. At least until they bet past the startup phase. Only about 20% of businesses ever make it that far.

Having run multiple businesses, spend endless hours studying business success, and worked with hundreds of entrepreneurs in the past 10 years, I have discovered definite patterns in why some small businesses succeed while others do not.

It is not easy, but it is not rocket science either. The concepts are relatively simple, it is in the execution that challenges arise.


Entrepreneurs are dreamers.  Willing to work hard. Why else would we set out to do something just a bit, or a lot, different than how others are doing them? Because we dream of a better way, we dream of improving our own lives with this new approach, and we dream of something just a little bit unattainable.

For entrepreneurs who make it past the launch phase, willingness too is a required natural attribute. Willing to work hard, to try new things, to take a risk, and willing to practice delayed gratification.

If Dreaming and Willingness are natural for most entrepreneurs, why does Realization seem to take so long?  Why do so many great ideas, from smart people, never make it to the market?  Why do 80% of small business disappear in the first 5 years of business?  Why, Why, Why…

Dreaming → BELIEF → Willingness → Realization

To prepare for success the 2nd step is required, having a Belief Mindset

Without a strong belief in your own ability to succeed you will convince no one else that you are able to build the business you say you are creating.

You have had some belief in your idea, ability, market to have jumped in the deep end to start with. True self-belief is much deeper. It is believing that you will achieve your big goal. Yet it is more difficult than expected.

Managing a Belief Mindset

Like Awareness from step 1, creating a Belief Mentality must be intentional.  

For every win in business there will be many, many almost, and a few big failures. Knowing this and being prepared to handle the ups and downs is essential to the health of your business, and your own health.

5-Steps to creating a Belief Mindset

  1. Have a clear vision for your business
  2. Know your WHY, why you do what you do
  3. Use a visual reminder that you see, feel, hear, touch every day of where you are going with your business.
  4. Have a mentor who understands your vision and your why and can help you get there faster.
  5. Create practices that help you manage the downturns of business and the challenges of life. Including
    1. Meditation
    2. Affirmations
    3. Vision Board
    4. Forgiveness for yourself when things do not go as planned
    5. Celebrations when there is an a-ha moment
    6. Embrace a No-Regrets attitude

One of the biggest practices you must embrace to achieve long term success in your business is to Live Above the Line                      

Responsibility   _______    

Accepting Ownership, Accountability, and Responsibility for the results you are getting

Blaming others, making Excuses, or being in Denial of the state of your business is a guaranteed recipe for disaster.

Believe in yourself and in your team. You can learn anything you need to be successful. If you are willing to be open and take responsibility for where your business is at.

“Success is something you attract by the person you become ”― Jim Rohn